Social Media Marketing is a generic term used to describe social marketing through different channels like videos, audio, blogs, networking sites etc. Social media marketing is one of the effective methods for online marketing. Traffic can be generated very easily to a website using this method, provided the right audiences are targeted.
Before going into social media marketing there should be definite plan on how to start the marketing campaigns. The main advantage of this marketing is the one to one interaction between people. Only by building rapport with people whom we are networking can bring in results as a way of visitors.
Social media networking has proven itself in bringing in more traffic that is related to the content. This is one of the main reasons why the visitors from these sites come again and again. Many of these visitors bring in more secondary traffic also in the form of referrals.
Major advantage of adopting Social media marketing for SEO campaign, is to get valuable inbound links first of all. Most of these social media websites are ranked good and even the reputation of these websites with the search engines are also very high. Adding a video or two in youtube.com can definitely do well to your website ranking.
Direct & Indirect marketing:
First step in social media networking is to choose the sites that can cater the needs of the product or the service you are promoting. In websites like “Facebook”, a product or a service can be promoted directly. Then by actively participating in websites like Digg, Mixx we can promote indirectly by commenting about the products and services. When doing marketing in these websites care should be taken not to comment on our own product or service, but on other products also.
Media Websites:
Nowadays more internet users cling on to websites for video, audio, pictures sharing websites. In websites like Youtube.com, advertisement videos, tutorials on product and services drive more traffic than any other type of promotion. Even news feeds like RSS feeds also improve more traffic based on the latest updates in a website or for a product.
The success of promotion depends on frequent interactions through the created profiles. Next criteria would be the sincerity and genuiness in approach adopted. Experienced social marketer does usually starts by assisting others and not promoting their product alone. After the initial phase slowly we can interact more on our business intent to achieve the social media marketing goals.
Social Media 